Theappearance of gray hairis often a source of discomfort, worry, and low self-esteem, especially in women.

This is because it is often associated with the passage of time and the consequent fear of appearing older than one's actual age.

What causes gray hair?

One of the main causes of gray hair is undoubtedly genetics.
Hair turns gray when the cells that produce a specific pigment are no longer present in the hair, resulting in a decrease in melanin production . Melanin is the key factor that determines hair color. This decrease in melanin production can be genetic, i.e., inherent in our DNA. Members of the same family, for example, may experience the appearance of gray hair at the same age.
However, in general, this phenomenon can occur at different ages, depending on the individual.
Stress and frequent anxietyplay an important role in the appearance of the first gray hairs. Stress is, in fact, the cause of many problems affecting the skin and hair. When faced with a stressful event, the body may react by losing hair, which, when it grows back, may be white in color.
Agingis certainly the primary and obviously the best-known cause! We all age, and as time passes, changes in our bodies also occur in our hair. In fact, with age, the structure, texture, and pigmentation of the hair change.

Bad habits, such assmokingand poor nutrition, aretwo other factors that can cause premature graying, as they deplete the body of essential nutrients that are crucial for preventing and combating hair loss.

How can we remedy this deeply felt problem?

Toprevent gray hair, whenit is not related to physiological aging or other genetic causes, it is advisable to eat fresh seasonal fruits and vegetables rich in minerals, nutrients, and antioxidants such as vitamin C and vitamin E, which are necessary to combat free radicals.
Another natural, simple, and curious remedy that can often be found on the internet is to massage the scalp with cow's milk butter at least twice a week.

Are there any natural professional products that protect hair and cover gray hair?

Of course! Many salons and professionals use products such as Tecna's Tsuyo, an ammonia-free, hypoallergenic cream color that guarantees amazing results. Tsuyo contains tsubaki oil, an oil with extraordinary properties that nourishes, strengthens, and beautifies hair. This innovative product from Tecna is a true anti-aging treatment that offers all women perfect hair, protected from the signs of aging.

Tsuyo, the ammonia-free cream color, can be used to tone treated and damaged hair, to create a color (65 shades) without damaging the cuticle, and can also cover gray hair even when lightening the hair. In fact, its specific oxidant offers the possibility of developing covering pigments while lightening natural ones.

YOUTH HAS NO AGE WITH TSUYO!

Tsuyo is vegan-friendly!!!

Tsuyo does not contain any ingredients of animal origin, is vegan friendly, and acts extremely gently on the skin without causing sensitivity, redness, or itching.
Tsuyo is available in the best salons in 65 shades, divided into 5 color families: blondes, reds, coppers, naturals, and specials.
If the appearance of gray hair makes you feel uncomfortable, don't worry, Tsuyo is the solution!

You can find it in the best salons or ask your trusted hairdresser for it!

YOU CAN REQUEST TECNA PRODUCTS AT PARTNER SALONS AND IN THE ONLINE SHOP.

DISCOVER THE OFFERS ON HAIR PRODUCTS

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