Summer hasn't arrived yet, but there are already many hair colors vying to be the stars of the hottest season of the year!

The hair colors for summer 2018 reward every type of shade, from cool tones to warmer shades, right up to the much-loved red, which once again confirms its status as one of the season's top colors.
What's more, it will still be easy to maintain intense, brilliant colors and shades with products such as Colour Keeper, specially designed to maintain the shine of colored hair.

In addition to more classic shades, revisited in an original and fashionable way, less conventional shades and colors, such as pink, will also take center stage.

What is the most popular color for blondes?

One of the most chic hair colors of 2018 for blondes will be"nude," a slightly cool beige blonde with some golden or cream tones, creating the perfect mix of cool and warm tones for a natural and luminous result that is also extremely refined.

The cult colors of summer 2018 for brunettes!

For lovers of blonde-brown hair,"Tiger eye" continues to be one of the favorite colors in hair fashion: a fascinating mix of brown and warm blonde, with honey and caramel highlights, perfect for enhancing brown hair and brunettes who want to add some variety.
For all women with brown hair, the hair trends for summer 2018 offer a wide range of choices, one of which is"burnt caramel," an original and innovative color that is a mix of caramel and chocolate with a golden effect and is a bolder version of the classic caramel that was so popular last year.

And for the more "nonconformist" types? Red never goes out of style!

Cayenne spice red is the shade of red that is set to be all the rage this summer 2018. Bright, intense, and with hints of cayenne pepper, it is the perfect color for all lovers of red!

But how can you keep the color intense?

The answer to this question is simple: Colour Keeper by Tecna. A range of products specifically designed to care for and maintain the intensity and shine of colored hair.

Colour Keeper is a treatment suitable for hair treated with permanent or semi-permanent colors, whose formula prevents fading and color changes. It neutralizes all oxidation color residues, strengthening the internal and external structure of the hair and multiplying its original shine.
Buy it online or ask for it in the best salons!

The Colour Keeper line includes 4 different products:

Colour Keeper Shampoo is a specific pH-acidic cleanser that keeps hair color shiny and vibrant for a long time, while the proteins it contains ensure maximum cuticle compactness. It leaves hair soft and shiny. It can be used frequently.

Colour Keeper Treatment is a professional pH-acidic conditioner that guarantees cuticle compactness and maintains long-lasting shine and color retention. It protects hair from drying environmental effects and prevents fading. It leaves hair soft, shiny, and healthy.

Nourishing Cream: nourishingcream withacidic pH for colored, thick, and coarse hair. Leaves hair very soft and shiny. Maintains color for a long time and makes styling easier. Can be used frequently. USE:

Damp Hair: Apply to damp hair before styling.

Dry Hair: Apply to dry hair after styling for definition.

Nourishing Drops: Pure, super-nourishing serum super nourishing pH Acid for colored and fine hair. Leaves hair soft and shiny and maintains color for a long time, making it easier to style. Can be used frequently. USE:

Damp Hair: Apply to damp hair before styling.

Dry Hair: Apply to dry hair after styling for definition.

To protect your color and keep it looking vibrant, trust Tecna's Colour Keeper!

YOU CAN REQUEST TECNA PRODUCTS AT PARTNER SALONS AND IN THE ONLINE SHOP.

DISCOVER THE OFFERS ON HAIR PRODUCTS

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