Hair is often one of the most distinctive features of a woman's beauty and personality. However, even if you take the best possible care of it, there are inevitable physiological processes that occur over time.
How hair changes over time
A typical change associated with aging hair is thinning, with hair growing finer and the density of the hair decreasing.
Other consequences of aging are loss of volume and increased breakage. The latter is caused by protein loss, which affects not only hair color but also strength.
The solution exists... and it's called Integro by Tecna!
How can you preventhair aging and, above all, what can you do when you have a lack of protein or other elements that make up the hair?
Tecna hascreated INTEGRO, a range of professional products that salon professionals can use to personalize their clients' treatments based on the deficiencies identified after a quick but careful analysis.
What are the essential elements of hair?
Water, lipids, minerals, carbohydrates, or proteins; when one or more of these elements is lacking, the hair suffers imbalances with visible and harmful consequences.
Water keeps hair hydrated, soft, and light; a lack of water causes dryness and split ends.
Lipids make hair flexible and elastic. Hair lacking in lipids is likely to break and has poor hold.
Minerals provide balance and stability to the internal structure of the hair, making it easier to comb. A lack of minerals would cause a loss of the primary substances essential for the well-being of the hair.
Carbohydrates protect the hair and give it shine.
Proteins are essential for making hair stronger and more resistant, and promoting rapid regrowth. A lack of protein in the hair causes it to break easily and makes it difficult to style and color.
For each of these deficiencies, Tecna has created a specific treatment that can be used individually and can be integrated and mixed with others depending on the desired result.
As we mentioned at the beginning of this article, thesolution to protein deficiencyis Proteo, a shampoo and treatment from the Integro line that provides the essential proteins needed to maintain or regenerate dry and damaged hair. It rebuilds the hair from within, strengthening it and enhancing its color.
Try Proteo and discover the other Integro treatments in the best salons or ask your hairdresser for it!
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