Danger of color fading: here's what to do!

2017 is the year of super-colored hair dyes that need extra care to avoid the risk of color fading. We'll explain how to prevent this from happening!

We had already discussed here about the new 2017 fashion trend: eccentric colors and hairstyles reminiscent of the rainbow effect are no longer the preserve of the VIP world. The streets of our cities are full of girls and others showing off their playful originality and brightening up our days with color!

How can you avoid the unsightly problem of color fading? This is a serious issue, especially when it comes to very original hair dyes; in these cases, color fading often leads to questionable color variations!

Why does color fade?

In addition to the problem of products that are often of poor quality, it is always important to remember to pay attention to the quality of your hair when subjecting it to the stress of dyeing oreven bleaching. Hair that has undergone permanent coloring or bleaching often tends to dry out and lose its elasticity, creating the much-feared "straw effect." This, in turn, leads to a lack of compaction of the cuticles, which irretrievably lose their color, as well as failing to take on the properties that guarantee hydration and shine to the hair.

What should we do then?

We have always said that taking care of our hair is an act of love, especially in these cases! To protect the results of a color treatment, you need to nourish your hair with natural hair masks, but above all, you need to use specific products for washing and maintaining the color, excellent professional products that limit color fading and at the same time provide the right ingredients to make the color even more brilliant.

Colour Keeper, maintain your color as if it were freshly applied

To make the color look freshly applied, the Colour Keeper line has created professional treatments with a formula based on aloe vera, a plant with exceptional soothing properties that minimizes skin irritation, andshea butter, known for its super moisturizing properties.

The strength of Colour Keeper lies in its two color sealants, products that moisturize and, at the same time, create a kind of film around the hair shaft, which helps maintain color and enhance shine. Nourishing Drops, drops of hyper-nourishing and pure serum to be used every time you style your hair, perfect for colored and fine hair, and for those with thick hair, the Nourishing Cream gives softness without weighing hair down and helps maintain color.

Just a few drops to make your color last longer and shine all day long!

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