Tecna Italia returns to Cosmoprof after 10 years
The renowned Roman company Tecna, specializing in professional hair care treatments, is ready to make a grand return to the Cosmoprof circuit dedicated to the world of beauty and wellness, which took place at Bologna Fiera from April 29 to May 2.
The company, located in Hall 37, Stand C26, presented an exhibition dedicated to organic technology inspired by ancient medicinal remedies and the spread of the "Comfort Salon" method, which can be applied in salons seeking to improve the quality of their customers' experience.
These are the words of Claudio Forbicioni, Marketing and Communications Director at Tecna Italia:
“Our participation in Cosmoprof after a 10-year absence has the primary aim of conveying a message of rebirth, first and foremost to people who, after a long period of uncertainty and concern, want to get back to taking care of themselves by choosing quality as an essential element of their beauty routine.
Over the years, our production has continued to follow the path we embarked on in 1995, continuing to make an important and responsible contribution. We eliminate ingredients considered controversial, replacing them with modern, green active ingredients and using recyclable packaging that respects the environment and people.
We mainly target professionals, so we are keen to offer a product that is effective yet easy to use, with a strong focus on raw materials and their traceability, increasingly aiming for natural, sustainable, and vegan-friendly cosmetics.
We firmly believe that beauty will save the world... Beauty is a vital asset, without which our perceptions and emotions would be completely nullified, and Tecna wants to be the proponent of this fundamental message for a better future dedicated to all those who believe in the power of clean cosmetics and a healthy, conscious lifestyle,"says Claudio Forbicioni, Director of Marketing and Communications.
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